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04.03.2015 15:37:15

Internet kills the video star? - Article by James Gautrey, Portfolio Manager, Global Sector Specialist - Technology

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Internet kills the video star?

March 2015

James Gautrey, Portfolio Manager, Global Sector Specialist - Technology

Television is changing and internet giants like Google and Facebook are poised to prosper as a result. James Gautrey examines the opportunity this presents.

Advertising dollars have been consistently shifting towards internet platforms for the last fifteen years or so. Only 2% of global advertising budgets were spent online in 1999; today it is almost 30%. Budgets continue to shift towards social networks, search engines and, to a lesser extent, display adverts as cons0075mers' time spent online continues to rise. In the US, 2012 marked the first year the average adult spent more time online than watching television. Advertisers themselves not only follow the consumer's eyeballs as they move from TV to internet; they also enjoy a far greater ability to target and subsequently measure effectiveness of their ads.
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